ProCrea Tech
ProCrea Tech is a cutting-edge Italian company specializing in advanced Free Form lens design software for independent laboratories. Our exclusive portfolio includes high-performance designs for single vision, bifocal, occupational, and progressive addition lenses, engineered to empower your lab to compete at the highest level of the optical industry.
At the core of our innovation is iWFRT™ (Intelligent Wave Front Ray Tracing), a proprietary optimization model developed to maximize optical precision and wearer comfort. Every design undergoes a rigorous validation process in real laboratory settings to anticipate and eliminate potential production challenges. Final performance is evaluated through wear trials involving users with diverse visual needs, ensuring real-world excellence.
With decades of hands-on lab experience, our support extends far beyond software: we offer comprehensive assistance in lens calculation, surfacing, polishing, and engraving—helping you achieve both technical precision and production efficiency.
We proudly bring Italian engineering and design culture into the global Free Form market, transforming your digital lens offering into a truly distinctive experience.
We also provide RX lenses
In cases of production peaks or when working with special optical needs—such as high-index materials, low vision lenses, or lenticular Free Form designs—our high-capacity RX lab is at your service.
We can surface lenses using the exact geometries of our Free Form catalogue, ensuring consistency and quality across all outputs.
Partnering with ProCrea means choosing a full-service provider—not just a lens design company. We offer dedicated software, technical support, third-party production services, and specialized consulting to help your lab grow and thrive.
Why Partner with ProCrea Tech
Independent laboratories that choose ProCrea Tech gain more than just cutting-edge lens designs—they gain a committed partner dedicated to elevating their competitive edge in the ophthalmic industry.
ProCrea Tech offers a comprehensive range of both standard and fully personalized Single Vision and Progressive Addition Lens (PAL) designs. Uniquely in the Free-Form market, we introduce innovative and unconventional solutions that redefine lens performance and production efficiency.
And this is only the beginning—several other groundbreaking products are scheduled for launch in the coming months.
Throughout, we remain true to ProCrea’s core philosophy: “Unconventional Free-Form for Unconventional Companies.” We don’t just supply designs; we collaborate closely with our partners to push boundaries, innovate continuously, and create unmatched value.
Our Team
Gaetano Volpe
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Roberto De Gennaro
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Margherita Schiavone
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Roberto Iazzolino
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Beyond the Core Team at ProCrea
The people you see here are your direct contacts—but behind them, ProCrea is powered by a much broader team of passionate professionals:
- Our R&D Engineers are constantly developing cutting-edge lens designs and managing the infrastructure that powers our digital platforms.
- Our Technical Specialists provide daily support, troubleshooting, and personalized service to our customers across different markets.
- Our Marketing Team works closely with partners to create ready-to-use marketing materials tailored to their business needs and end customers.
At ProCrea, collaboration is at the heart of everything we do. Our extended team ensures you have the innovation, support, and tools you need—every step of the way
