Augmented Reality Sales Tool for High-Value Lens Consultation
CREA REALITY is a next-generation, customer-focused augmented reality application that redefines the ophthalmic lens consultation experience. Designed for opticians and optical retailers, it transforms complex lens features into an immersive, real-time visual journey, helping clients understand, compare, and confidently select premium lenses.
With CREA REALITY, you can simulate virtually any type of ophthalmic lens, including Progressive, Single Vision, Bifocal, Indoor, Photochromic, Polarized lenses, and a wide range of advanced coatings. By leveraging live camera input or preloaded images, the app enables users to visualize lens performance in real-life environments, making the benefits of premium solutions immediately tangible and easy to perceive.
Key Features & Compatibility
- Compatible with iOS and Android devices
- Optimized for tablet use for a seamless in-store experience
- Integrates with on-premises ordering systems, enabling a smooth prescription-to-order workflow
CREA REALITY transforms consultation into an interactive, high-value experience — bridging the gap between technology and customer perception.
Simulation Modules
Progressive Lens Simulation
Adjustable simulation of optical zones (distance, intermediate, near) and perceived aberrations based on selected lens design.
Photochromic Lens Simulation
Dynamic light-reactive transition from clear to dark tones, simulating both gray and brown variants in changing lighting conditions.
Coatings Visualization
Highlights the benefits of anti-reflective, hydrophobic, anti-static, hard, and anti-fog coatings, with a focus on contrast enhancement and visual comfort.
Anti-Fatigue Lens Simulation
Demonstrates the support zones for near and intermediate tasks, adapting dynamically as the device orientation changes—mimicking real-world eye movement.
Indoor Lens Simulation
Visualizes the optimized performance of lenses designed for extended near and intermediate tasks (e.g. office, digital use), emphasizing comfort and clarity.
Polarized Lens Simulation
Replicates the glare reduction, enhanced contrast, and clarity benefits of polarized lenses in outdoor and reflective environments.
Biform (Freeform Bifocal) Simulation
Simulates dual-vision zones (distance and near) through orientation-sensitive transitions, ideal for users comparing modern bifocal alternatives.