About Us

Procrea Tech

ProCrea is the new Free Form Lens Design Software Company from Italy. We provide exclusive designs for single vision, bifocal and progressive addition lenses to make your independent Lab compete with market’s top players, with high quality products. We’ve developed a new optimization model, called WFRT, to give your products the best optical quality. All designs follow a long test phase in a real lab environment before being released, in order to find out all possible production issues. Then, the final test is carried out by a group of people with different visual defects, in order to evaluate the real performance of the lenses. Thanks to our wide lab experience, we provide full support service, not only for calculation-related issues, but also for cutting, polishing and engraving. We bring Italian style into the global Free Form market for your new experience with digital lenses.

We also provide RX lenses

We have a large RX lab to surface all lenses with the same geometries of the Free Form designs catalogue. Therefore, in case of production peaks or high index lenses and special lenses (low vision, lenticular Free Form, etc.) necessities, ask us for our RX lenses catalogue.

LET’S TALK

Why choose Procrea Tech

All independent labs that decide to use ProCrea Tech’s designs are able to compete with the major players in the opthalmic industry. Infact, ProCrea Tech, along with basic and personalized Single Vision and PAL designs, proposes, for the first time in the
Free-Form market, unconventional products, such as extremely optimized Progressive Lenses, Crea Size 2.0, a new center thickness reduction technique for plus lenses, Crea Lenticularization, an edge thickness reduction tecnology for minus lenses, bifocal free
form designs, Crea Anima revolutionary design powered with A.I. Technology (Artificial Intelligence) and much more. Many other products will be launched in the coming months while fully respecting ProCrea’s philosophy: UNCONVENTIONAL FREEFORM FOR UNCONVENTIONAL why COMPANIES.

Keith Marshall

Designer

George Williams

Developer

Julia Castillo

Client Service